Primary health care

Primary care refers to those services provided for people when they first seek treatment. For many people this a doctor, health centre or pharmacy.

The Primary Health Care Strategy was written to ensure that our communities have affordable, accessible and timely services delivered within the most appropriate setting.

To achieve those results we work with:
  • Primary Health Organisations (collective bodies that bring together doctors, nurses and other health professionals in the community)
  • a range of other providers beyond the health sector such as iwi and Maori organisations
  • central government agencies.

Contact a Bay of Plenty Primary Health Organisation

Read more about our planned activities in our District Annual Plan

Recent achievements

Some east coast communities are too far away from pharmacy services in Opotiki.
East Coast Outreach Pharmacy

provides pharmacy advice and updates for local GPs, schools, marae, community groups and individual patients.

Helping isolated East coast communities to access and use medications safely and effectively.
For a range of reasons teenagers may be reluctant to seek help from their family GP.
More access to school-based clinics.

GPs and nurses provide health education and free, confidential advice and support on; general, sexual and mental health, preventing disease and reducing risky behaviour.


Helping secondary school students to learn about and safeguard their health.
One in five people will suffer a mental health issue during their lifetime but services historically only cater for those with more serious needs.
Service for people with mild to moderate mental health needs

coordinates counselling and other support for people in the Western Bay of Plenty.

Coordinating free access to mental health services
The community has valuable knowledge about how well we are doing and ways to improve our services.
A Healthcare Summit and consultation

gathered a broad range of opinions from the community and health providers in the Eastern Bay

Listening to and learning from local communities to ensure services reflect their needs.

Diabetic foot disease is the leading single cause of lower-limb amputation in New Zealand.

Read more

A Tauranga Hospital Podiatrist reports 34 local people had amputations in 2005-06 and half were diabetic.

Free local podiatry services

for those diagnosed with diabetes and others at risk of or having already developed foot-related issues.


Improving quality of life for diabetics through good foot care.

People with multiple conditions may feel overwhelmed by their requirements for increased services and contact with health professionals.

Bay of Plenty PHOs now provide CarePlus services.

CarePlus provides additional funding through primary health organisations (PHOs) to provide additional services such as a longer visit to develop a plan for the patient's care needs, and regular recalls to review progress.


Better care planning for people with complex needs.

Sometimes, cost can prevent people from accessing health services, particularly when they have to travel to larger centres.

Removing cost as a barrier to care

GPs and their staff are now offering either very low cost or no cost services within the local community (especially for children under 6 years of age) for families who could not otherwise afford treatment.


Helping people to stay healthy at home.

We need to continue planning for our future health information needs.

Primary health information analysis

Working with community providers to find ways to improve the availability of shared information between health professionals, within hospitals and the community.

Step one towards more integrated and timely sharing of health information